Schools need computer software. This is the way of the world for many students today. They are no longer depending primarily on textbooks for an education. To the contrary, many students are getting exposed to the world and all that it offers through computers.
Companies that are in tune with this are offering administrators a chance to deploy free computer software for many schools district wide. Schools that try the software will often invest in future software that the company produces because the children are exposed to their products. This can be beneficial for both the companies and the schools.
It is often a two-way street that helps companies put their names out there. Schools receive free software that allows them to save money in a school budget that is already being strained.
Schools are looking for ways to cut, but they do not want to cut technology funds because they are truly needed. Any company that is offering free software for whatever amount of time is saving the school money. It gives administrators and instructors a chance to see if the software is helpful. They will have no issue with purchasing it if it is truly beneficial to children.